Paravel

Work done as senior brand designer for the sustainable travel brand. Touchpoints include digital assets (site, email, social, sms), print assets (ads, lookbooks, tags, promo cards), and redesigned packaging for the Negative Nylon fold-up collection.

Creative direction: Leslie Okkerse | Role: Designer, illustrator | www.tourparavel.com

Negative Nylon Packaging

Belly bands for the Negative Nylon Fold-Up Collection, complete with user-friendly illustrations that help show how to unfold your new piece.

Digital Design

Email campaigns and accompanying SMS and social assets for day-to-day marketing initiatives. Part of the digital work at Paravel includes building out a design system and component library within Figma for consistency across digital assets and ease of use for other freelancers and producers.

Print Materials