minnow
Print and digital design for the lifestyle brand. minnow is all about clean lines and simple, timeless design, with heavy influences from luxury, editorially-driven brands. Design work encompassed day-to-day needs for email, site, and social, and bigger projects such as branding collection launches and creating seasonal catalogs and mailers. All work done in collaboration with art director and founder.
Art direction: Joanna Reynolds | Role: Designer | www.minnowswim.com
Collection Mood Boards
Using product swatches, vintage and found photography, and inspirational textures, each collection was unveiled with a mood board to set the tone.
Digital Design
The minnow customer is incredibly engaged with the community online. Digital storytelling through site, email, and social assets were key to marketing initiatives.
